In its first packet makeover in 42 years, Heinz has unveiled a new dual-format design that can hold three times more sauce than its standard 9 gram package.
The company describes its new “Dip & Squeeze” as a “true packaging breakthrough.” The new packet — developed after more than two years of research — the new design has a base that’s more like a cup for dipping and also a tear-off end that’s perfect for squeezing. The “Dip & Squeeze” will alsoenable fast-food lovers to better dip while on the go while being cleaner.
Fucking genius, that’s all I have to say about it.
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